Cost
What Google Ads cost in Ottawa
Management, ad spend, and the numbers in between, explained by the agency that runs the accounts.
Google Ads has two costs, and owners often treat them as one. There is management, which is what you pay an agency to plan and run the account, and there is ad spend, which is what you pay Google for the clicks. Scalemii charges $1,000 per month for management, tax included, with no contract and no setup fee. Ad spend is separate, and it stays inside your own Google Ads account, so the account, its history, and its data belong to you whether we work together for one month or for three years.
A typical month therefore looks like $1,000 of management plus whatever budget you choose to give Google. For most local Ottawa businesses, that second number starts between $800 and $1,600, and it is a decision we make together rather than a package you are sold. What matters is that the whole arrangement can be stopped at the end of any month, which is only possible because there is no contract to escape.
Click prices in Ottawa are not one number. A search for a pizzeria on a busy street can cost a couple of dollars, while a search for a dental implant, a personal injury lawyer, or a custom kitchen renovation can cost twenty or more. The difference is how much the job is worth and how many advertisers are chasing it, not how good your business is. That is why we look up your actual keywords in your actual service area before suggesting a budget, instead of quoting a flat figure that would be wrong for half our clients.
The number that decides whether a campaign works is your cost per customer, not your cost per click. If an average customer is worth $80 to you, a lead costs $20, and half your leads turn into customers, then you paid $40 to earn $80. Those margins, not the click price, are what tell us how much you can profitably spend and how quickly a campaign pays for itself. We work that arithmetic with you on the first call, before any money moves.
We also keep the fee flat rather than taking a percentage of spend. A percentage quietly rewards an agency for spending more of your money, and it punishes you for spending less when your schedule is full. A flat $1,000 removes that conflict: if your budget should drop in a slow season, our fee does not change and we have no reason to argue with you.
What Ottawa businesses typically start with
Starting points, not quotes. The right budget for your business depends on your margins and on how far you are willing to travel for a job, and we set it with you on the first call.
What the $1,000 a month covers
- Keyword and competitor research for your service area, so your ads appear on the searches that end in a customer rather than the ones that end in a scroll
- Ad copy and offers written for your business, tested against each other instead of left to run untouched
- A landing page or booking flow that keeps the visitor moving toward a call, a form, or an appointment
- Conversion tracking on calls, forms, and bookings, so every lead is credited to the exact search that produced it
- Daily budget and bid management, including the hours your team can actually answer the phone
- A weekly report showing spend, leads, and cost per lead, plus a call when a number needs a decision
What we do not do
We do not lock you into a year-long agreement, take a cut of your ad spend, or promise a first-place ranking that no agency can guarantee. Campaigns go live seven days after the kickoff call, and the first weekly report arrives with real search terms in it, so you can see for yourself which searches brought calls and which ones did not.