Beauty & wellness
Google Ads for salons, spas, barbershops and med spas
Local search for beauty and wellness businesses whose calendar is the business.
Beauty and wellness runs on bookings, and bookings come from people who have already decided to spend. A search for balayage near me, a barber open Sunday or a med spa in Kanata is not idle browsing: it is somebody comparing two or three places and choosing one.
The businesses that win those comparisons name the service, give a sense of the price, and make booking effortless on a phone. The ones that lose them describe themselves and leave the searcher to work the rest out.
Where beauty and wellness campaigns lose money
Treating every service as equally valuable
A haircut and a set of lash extensions are not the same booking. When one campaign covers every service, the cheap, frequent ones eat the budget and the high-value treatments never get enough of it.
Sending everyone to the same booking page
Somebody searching for a specific treatment wants that treatment, its starting price and its duration. A general booking page makes them hunt through a menu, and hunting is where bookings are lost.
Budget spread across the whole city
Clients choose a salon partly on the drive. A radius drawn too wide pays for clicks from people who will book closer to home, which is why we start tight and widen only where the numbers justify it.
Bookings nobody can see
Calls, booking system confirmations and requests to book are three different things, and all three should be counted. Without that, a busy week and a slow one look the same in the account.
What your customers search for
What clients type before they book in Ottawa:
- balayage near me
- barber open Sunday
- med spa Kanata
- lash extensions Ottawa
- hydrafacial near me
- massage spa downtown
- hair salon Orleans
- nail salon open late
How we track the leads that come in
Beautifully booked, invisible campaigns are the norm in this industry: the ads work, the report says nothing, and nobody can tell which service paid for itself. We track the bookings that matter, service by service, and keep the enquiries that did not become bookings visible too.
A call to the front desk, a completed booking through your scheduling system, and a request form on the site each count as a lead, and each is tagged with the service it was for. Where your system records whether a client is new, the report separates a first booking from a regular rebooking, which is the difference between growth and a busy month.
- Booking confirmations from your scheduling system, by service.
- Calls credited to the search that produced them.
- Request forms logged as leads with their outcome.
- First bookings separated from regular client rebookings where your system records it.
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