Contractors
Google Ads for Ottawa contractors and renovation companies
Fewer searches, much bigger jobs, and a decision that takes weeks rather than minutes.
Renovation work runs on a different arithmetic to most local businesses. A kitchen, a bathroom or a basement project is worth thousands, the searches are far fewer, and the person making them is collecting two or three quotes over a few weeks rather than deciding today.
That makes the campaign cheaper to run and slower to judge. The job is to reach the small number of people in your service area planning a project now, and to be the contractor whose quote actually gets answered.
Where renovation campaigns lose money
Bidding on searches that are not projects yet
How to, cost to, ideas and do it yourself searches look like traffic and never become quotes. They belong on the negative keyword list, not in the budget.
Quotes that arrive after the decision
When three contractors are quoting, the one who responds first with a clear scope and a real start date usually sets the terms the others are measured against. Response speed is part of the campaign.
One homepage covering six different services
Kitchens, bathrooms, basements, additions and roofing have different searches, different photos and different objections. A single page cannot answer them, and the searcher will not dig for the one they want.
Judging the campaign in the first fortnight
A basement project can take weeks to move from enquiry to signed contract. Read on week one, that campaign looks like a failure right up until it is the best money you spent all year.
What your customers search for
What homeowners planning a project type in Ottawa:
- kitchen renovation Ottawa
- basement finishing contractor
- bathroom remodel near me
- general contractor Kanata
- home addition builder Ottawa
- deck builder near me
- tile installer Orleans
- renovation quote
How we track the leads that come in
For renovations the lead is an enquiry and the outcome is a signed contract that may land two months later. We track the enquiry, whether it came by call, form or quote request, to the search that produced it, and your team marks what each one became.
That closes the loop: quoted, won, lost or not a fit. The report can then show cost per signed job rather than cost per enquiry, which is the only figure that says whether the campaign is worth running.
- Quote requests tracked to the search that produced them.
- Each enquiry marked quoted, won, lost or out of area.
- Cost per signed job, by service rather than blended.
- A slow-burn view, because projects take weeks to close.
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