Realtors
Google Ads for Ottawa realtors and real estate teams
Listing sites own most of the search results. Ads are how you buy back the words that matter.
Real estate search is crowded and expensive. The listing portals own most of the traffic, the person searching is often months away from doing anything, and the same words are being bid on by every agent in the city.
That does not make it a bad place to advertise. It makes it a place to be specific: the neighbourhoods you sell, the searches the portals answer poorly, and the sellers who are further along than anyone realises.
Where realtor campaigns lose money
Bidding against the portals on their own terms
Matching a listing site on city-wide homes for sale searches means paying portal prices to be the smaller entry on the page. Neighbourhood and seller searches are where a local agent can answer better than a national site.
A generic homepage for every neighbourhood
Somebody searching in Westboro wants Westboro: what it costs, what is on the market, what living there is like. A page about your service cannot answer that, and the searcher will not wait to find out.
Searches that look like buyers but are not
Most people browsing listings are curious or months early. Judging the campaign on enquiry volume rewards exactly that traffic, while the number that matters is appointments and signed agreements.
Nothing behind the clicks
Real estate leads need a fast first response and weeks of follow-up. Ads pointed at an inbox nobody works produce a bigger contact list and no listings, which is not a marketing problem but it always looks like one.
What your customers search for
What buyers and sellers in Ottawa type before they call an agent:
- homes for sale Westboro
- what is my house worth Ottawa
- Kanata real estate agent
- condos for sale downtown Ottawa
- sell my house Ottawa
- realtor near me
- Orleans homes under 700000
- neighbourhood guide Barrhaven
How we track the leads that come in
An agent's leads say very different things. A home valuation request is a potential seller, a property enquiry is a buyer, a call is either, and a booking through a calendar is somebody ready to talk. We track all of them, each credited to the search that produced them.
Your team then marks what each lead became: appointment booked, agreement signed, or dead end. That is what lets the report show cost per appointment and cost per listing, instead of cost per enquiry, which is the number most real estate campaigns are quietly managed by.
- Valuation requests tracked as seller leads.
- Property enquiries tracked as buyer leads.
- Calls and calendar bookings counted separately.
- Cost per appointment, where your follow-up records the outcome.
- It also keeps the campaign honest through the slow stretches. When enquiries arrive and appointments do not, the answer usually sits in the follow-up rather than the keywords, and seeing that early is what lets something change. It is a slow signal, but it arrives weeks before it would otherwise.
Keep reading
FAQ