Case study
Louis Pizza Express
Family-owned pizzeria · Orleans, Ottawa
30-minute call, so you’re never rushed.
In 30 seconds
- An established Orleans pizza shop with a loyal local following.
- Google Ads at the centre of a four-channel plan.
- Annual revenue grew from about $800K to over $2M a year.
$800K$2M+
Annual revenue
4
Channels in one plan
The challenge
An established Orleans pizza shop with a loyal local following.
Louis Pizza Express already had a strong local presence on St-Joseph Blvd. We built on it with a full-funnel plan, with Google Ads at the centre.
The work
What we did
Google Ads
- Matched competitors on ranking position
- High-converting keywords and headlines
- Drove traffic, reservations and catering bookings
SEO
- Optimized the website for local search
- Grew steady organic traffic
Organic content
- Content built around the people, the experience and the space
- Grew social media viewership
Social ads
- Brand-awareness ads to local audiences
- Drove extra traffic on top of organic
Outcome
The result
- Revenue grew from about $800K to over $2M a year.
- Google Ads, SEO, organic content and social ads ran as one plan.
- Still family-owned and independent in Orleans.
In detail
What Google Ads did
- More website traffic
- More reservations
- More catering bookings
- Locals learned the location, menu and team before visiting
More website traffic
More reservations
More catering bookings
Locals learned the location, menu and team before visiting
A local pizza shop doing $2M+ a year. That takes effort, time, trust, attention to detail and persistence.
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